MetroPCS Cell Phones: Staying with the local community

What exactly is the point person signing is not considered famous in a sharing of endorsement? In terms of celebrity, that does not sound like an endorsement deal at all. If anyone knows the person, that person is not actually endorsing the product in the way the company wants, right? What if that person was not a national sensation, but rather a local hero. What if the guarantee was a non-local national, then the idea begins to make much more sense, right? Well, that was the thinking behind a successful campaign together MetroPCS Phones Cellular and DJ Shockley.

Who is DJ Shockley you ask? Is it just some selling unlocked GSM cell phones in the mall? Not really. Although not a national sensation, is a local sensation in Georgia, and more specifically, of Atlanta. Shockley DJ is a quarterback in National Football and plays for the Atlanta Falcons. He grew up in College Park, Georgia and played football at the University of Georgia. Thus, the Georgia football fans grew with Shockley as a child, saw flourish in a college quarterback from the SEC and eventually get drafted by the NFL (seventh-round 223 total).

MetroPCS Phones And some locals decided to market its product. After all, the company is based in the south, Dallas, TX to be specific, and is an interesting approach to scoring, but one that works. The company, in this case Mobile MetroPCS, you pay less for a more concentrated support. And share with an audience most interested. Shockley made presentations in stores, radio, print and online advertising for the company. He is a much more tangible support that celebrities superstar. People can meet him, see him in the city and then see him on the field on Sunday. It is also a role model for children. They see a man who grew up in the neighborhood and has continued since then and realized his dream of playing football in the NFL.

So for MetroPCS Phones, this support will not more customers around the country, but given the exposure of a local hero of confidence. And are not the only, companies with unlocked GSM cell phones who want to start making similar small campaigns. Both sides benefit as well, the company gets the connection to the NFL, while the athlete get contacts continued business for deals, as well as a career after football.

Andre Cushing with ERA Dawson Bradford Realtors

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Filed under: College football

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