Chevrolet Winning Teen Ad to be aired during the Super Bowl

Katie Crabb, a shy of 19 years, has created an ad for Chevrolet at a price that will surely make other people envious of their delicious --- $ 2.6 million. Crabb has won a nationwide competition by Chevrolet which implies the design a 30-second commercial for the company's new line of vehicles from crossing.

The ad created by Crabb is scheduled to air this weekend during the Super Bowl, which is a popular event not only for the game, but more commercial. The average price of the spot 30 seconds ad that will air on CBS on Sunday is $ 2.6 million. Crabb, said in an interview at his home in North Prairie, about 45 miles west of Milwaukee, "I can not imagine having so much money in my life and then spend it on a 30-second spot. "

Chevrolet has invited all students in college this fall to participate in a competition to put their creativity to good use. The contest aims to create an ad that is aimed at a younger audience the company is focused on HHR, Cobalt, Equinox or Aveo with its top of the line GM parts .

Chevrolet is not the only one who is on fashion ad Fans - even Doritos and the National Football League novice developers are using ads and especially during the Super Bowl in which the stakes are high and slots are expensive.

According to Director Kim Kosak, General Advertising and Sales Promotions for Chevrolet, a unit of General Motors Corp., the winning ad would have be "smart, simple and breakthrough." "We wanted something that was taking great risks and move forward, because if we are to make the Super Bowl has to take risks.

Katie Crabb was a freshman at the University of Wisconsin in Milwaukee who joined the competition as part of a mission in a journalism class. She never imagined I could win, "was one of those things where you take the opportunity because it is there. But it's like --- 'it will happen to another person because it never happens to you'-that kind of mentality, "she said.

Chevrolet has received entries from 820 teams from 230 schools. Five teams of 11 students were selected as finalists and were brought to Detroit in late October to work with advertising professionals to develop their plots and present their ideas. During Crabb contest was the youngest participant and the only solo finalist.

His winning ad will air throughout the year showed an HHR stopped in New York with men swarming the car, hoping to wash it so they can touch. According to Crabb your ad shows a different side of Chevrolet and used while a different approach to the advertising of cars that are often directed to a male audience. She also said she has been a football fan and watched all game and advertising of years.

"We never trade are to us, very rarely do, especially with car commercials," Crabb on ads targeted to the public in women.

Crabb by adding infused comedy because she believes that in order to get your business noticed you have to make it fun. "You're never going to draw attention without being as funny or something that people are like, 'What was that?" .

So why choose Crabb Chevrolet ad? According to Kosak, the ad created by Crabb was easy to understand and appealed to all ages. "It very simple, very clever, because everything emanates from the product and the same time project a different feel for Chevrolet. "

Crabb took part in shooting announced in New York and made sure that did not deviate much from its original vision. She also said she is very interested in film and hopes to achieve one day. Apart from the ads, the automaker is also getting publicity of the competition itself. Has partnered with CBS to show the "webisodes" online contest and the finalists making their pitches in Detroit. Similarly, viewers of CBS 'The Early Show "was also asked to vote for their favorite ad online presentations. The voting is completed in January.

Crabb was announced the winner of the competition. The official announcement will take place during aeration CBS's "Greatest Super Bowl Ads." The 19-year-old Crabb was also offered a full time job at Campbell-Ewald, a unit of Interpublic Group of Cos. Inc., which handles all advertising for Chevrolet.

2008 BigTime Football Showcase CBS (Part 1)

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